download - MailChimp Fundamentals (2015)

Put the popular MailChimp 2015 email-marketing platform to work for you. MailChimp expert Virginia O'Connor helps you set up a free MailChimp account and add new or existing subscribers, and use list segments and groups to target your messaging for different types of audiences. She then shows how to use email templates to create engaging newsletters, and interpret the results that start flying in once you push Send. Because signing up subscribers is such a big part of your newsletter's success, Virginia also shows how to tailor signup forms and make them accessible via social media. Plus, she gives you tips on how to grow your lists and get subscribers to open your emails and respond to calls to action.

And if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.

Topics include:

• Setting up a free MailChimp account
• Adding and importing subscribers
• Working with email templates
• Sending your first email campaign with MailChimp
• Viewing reports
• Adding a signup form to your website
• Managing subscriber lists
• Improving your click and open rates
• Upgrading to a paid MailChimp account

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